7:30, before your first session
Overnight, twelve people downloaded the guide. Each got a welcome, a useful second email the next day, and an invitation to a clarity call. Two are booked.
77Labs/For coaches & consultants
From audience to paying clients, without living in your inbox.
You have followers, downloads and a calendar link nobody books. Autopilot follows up every lead magnet, books the discovery call, reminds them so they turn up, follows up the proposal, and runs the client journey from onboarding to testimonial.
From £99/month · Full setup, built with you · No long contract
A day with Autopilot
What happens while you're working.
12:00, discovery call
The client turned up (the reminder worked) with the pre-call form done. You spend the thirty minutes coaching, not interviewing.
Day 3 after the proposal
A short text asks if they have questions about the programme. They ask about payment plans; you reply; they sign up that evening.
7:30Lead magnet download, welcome sent
Day 1 to 5Nurture emails with an invitation to a call
BookedPre-call form sent, reminder the day before
Day 3Proposal follow-up, then day 10, then a call prompt
Month 3Testimonial request and referral link
The platform
The five stages, mapped to coaches & consultants.
01
Capture
Lead magnets, webinar sign-ups, Instagram and LinkedIn DMs and website forms into one list
02
Nurture
Five-email welcome sequence with a call invitation, then a monthly newsletter
03
Call & convert
Discovery call booking with pre-call form, reminders, proposal follow-up with a Waiting stage
04
Onboard & deliver
Welcome pack, session reminders, homework nudges, payment plans by card
05
Testimonials & referrals
Testimonial request at month 3, referral link, alumni re-engagement offers
Growth playbook
The Coaches & consultants Growth Playbook
Five plays that grow an coaches & consultants business. All of them already built into Autopilot.
You don't have to build any of this. Every play comes pre-configured in Autopilot, and on the onboarding call we switch it on with you.
01
Follow up the download the same day
A lead magnet without a follow-up is a free PDF. Autopilot sends the guide, a genuinely useful second email the next day, a story the day after, and an invitation to a clarity call by day five. People who downloaded at midnight are booking calls by the weekend, and you wrote the sequence once.
- Five-email welcome sequence, written once
- Call invitation with a booking link by day 5
- DMs that ask "how do I work with you?" answered automatically
02
Make them turn up to the call
Discovery-call no-shows kill a coaching business quietly. A pre-call form on booking (three questions: situation, goal, what's stopping you), a reminder the day before and an hour before, and a confirm button. Fewer empty Zoom rooms, and the calls that happen start deeper.
- Pre-call form sent on booking
- Reminders the day before and an hour before
- No-show? Automatic "shall we rebook?" text
03
Follow up the proposal with grace
"Let me think about it" is where coaching sales go to die. A text on day 3 asking if anything needs clarifying, a nudge on day 10, then a prompt for you to reach out personally. "After January" goes to Waiting with a date. The system is persistent so you don't have to feel like you are.
- Day 3 and day 10 texts, then a personal reach-out prompt
- "Waiting" stage with a reminder date
- Payment plan option in the follow-up
04
Run the client journey, not just the sales
Once they sign, the admin starts: welcome pack, session links, homework, payments. Autopilot sends the welcome, reminds them of each session, nudges the homework, and takes the payment plan by card. Clients feel held; you spend your energy on the sessions.
- Welcome pack and onboarding form on signing
- Session reminders and homework nudges
- Payment plans by card, chased automatically
05
Ask for the testimonial at the breakthrough
Testimonials are easiest to get at month three, when the first result has landed and the client is still excited. The request goes automatically with a simple form, the referral link follows, and alumni get a re-engagement offer six months after they finish. Your past clients fill your next cohort.
- Testimonial request at month 3 with a simple form
- Referral link for every client
- Alumni re-engagement offer at six months
Run the whole playbook without hiring a marketer.
Everything above is included in one flat-price platform. Switch it on yourself with the help centre, or have us build it for you.
Who it's for
Questions from coaches & consultants
Does it replace my email platform?
It can. Autopilot sends the welcome sequence, newsletters and client messages from one place, with the booking calendar and pipeline attached. Or import your list and run alongside.
Can it host my course or membership?
Yes. A members area with courses and a community is included, so the client journey can run end to end.
Can clients pay in instalments?
Yes. Payment plans by card, with automatic retries and reminders if a payment fails.
Does it work with Instagram and LinkedIn DMs?
Instagram and Facebook DMs land in the same inbox and can be answered automatically. LinkedIn enquiries come in through your booking link or form.
I'm a solo coach. Is this too big?
No. Take Off at £99 a month covers the calendar, reminders, welcome sequence, proposal follow-up and client journey, and we set it up with you. Most solo coaches start there.
Who it's for
Made for coaches & consultants
- Lead magnet welcome sequence with call invitation
- Pre-call form and double reminders
- Proposal follow-up with a Waiting stage
- Client journey: onboarding, sessions, homework, payment plans
- Testimonial and referral requests at month 3
Who it's for
Built for your trade
Same platform, tuned to the way your trade sells.
See it set up for coaches & consultants.
Answer 9 quick questions and get the plan that fits. No form, no sales call unless you want one.