Launch day, 9:00
Doors open. The waitlist gets the email and a text. Sixty people hit the checkout before lunch; eight abandon it and get a gentle nudge an hour later. Three come back.
77Labs/For course creators
Enquiry, call, enrolment. Then students who actually finish.
A launch is a thousand small follow-ups you can't do by hand. Autopilot nurtures the waitlist, books enrolment calls for the high-ticket programme, chases the abandoned checkout, onboards each student and nudges them through the modules so they finish and refer.
From £99/month · Full setup, built with you · No long contract
A day with Autopilot
What happens while you're working.
14:00, enrolment call
The applicant turns up with the form done. You spend the call on fit, not logistics, and they enrol on the payment plan from the link you send during the call.
Week 3 of the course
A student hasn't opened module 3. A text from you asks how it's going and offers the office hours slot. She's back in by Friday, and finishes the course.
Pre-launchWaitlist nurture: 5 emails, 2 texts
OpenDoors-open email and text, cart-abandon nudges
CallEnrolment call with application form, reminders
Day 0Onboarding: welcome, login, first-module nudge
WeeklyProgress nudges, office hours, completion certificate and referral
The platform
The five stages, mapped to course creators.
01
Capture
Waitlist forms, webinar registrations, Instagram DMs and lead magnets into one list
02
Nurture & launch
Pre-launch sequence, doors-open broadcasts, cart-abandon follow-up, cart-close countdown
03
Enrol
Enrolment calls for high-ticket, instant checkout for self-serve, payment plans by card
04
Deliver
Members area with the course, onboarding sequence, progress nudges, office hours booking
05
Complete & refer
Completion certificate, testimonial request, referral link, alumni upsell to the next programme
Growth playbook
The Course creators Growth Playbook
Five plays that grow an course creators business. All of them already built into Autopilot.
You don't have to build any of this. Every play comes pre-configured in Autopilot, and on the onboarding call we switch it on with you.
01
Warm the waitlist before doors open
A cold waitlist buys at 2%; a warm one buys at 10%. The two weeks before launch, Autopilot sends a story, a result, a behind-the-scenes, a FAQ and a reminder, by email and text. By doors-open day the list already knows what the programme is and who it's for.
- Pre-launch sequence: five emails, two texts
- Doors-open broadcast by email and text
- Cart-close countdown in the final 48 hours
02
Rescue the abandoned checkout
A third of people who reach the checkout don't finish it, usually because the kids walked in or the payment plan wasn't obvious. A nudge an hour later, another the next morning with the payment plan spelled out, and a final one before cart close recover a chunk of your launch for free.
- Cart-abandon nudge at one hour and next morning
- Payment plan spelled out in the second nudge
- Final reminder before cart close
03
Enrolment calls that convert
High-ticket programmes sell on a call. The application form goes on booking so you know their situation, the reminders make them show up, and the payment link you send during the call closes it while you're still talking. A "not now" goes to Waiting for the next cohort.
- Application form on booking
- Reminders the day before and an hour before
- Payment link sent during the call; "Waiting" for the next cohort
04
Onboard so they start, nudge so they finish
Most course refunds come from students who never logged in. The welcome sequence gets them into module one on day zero; weekly progress nudges, an office-hours booking link and a text when they go quiet for ten days keep them moving. Completion rates go up, refunds go down, testimonials go up.
- Welcome sequence with login and first-module nudge
- Weekly progress texts, quiet-student alert at 10 days
- Office hours booking link inside every nudge
05
Graduate them into referrals and the next programme
The day they finish, they get a certificate, a testimonial form and a referral link with a reward. Three months later, an invitation to the advanced programme or the mastermind. Your alumni become the warmest waitlist you'll ever launch to.
- Completion certificate and testimonial form
- Referral link with a reward for both
- Alumni invitation to the next programme at three months
Run the whole playbook without hiring a marketer.
Everything above is included in one flat-price platform. Switch it on yourself with the help centre, or have us build it for you.
Who it's for
Questions from course creators
Does it host the course itself?
Yes. A members area with courses, modules, quizzes and a community is included, so students log in to one place.
Can it take payments and payment plans?
Yes. One-off and instalment payments by card, with automatic retries and reminders on failed payments.
Does it replace my email platform and funnel builder?
It can. Landing pages, checkout, email and text broadcasts, automations and the members area are all in one place. Or import your list and run alongside what you have.
Can I run webinars or live calls through it?
Registration, reminders and replays are handled by Autopilot; the live call runs on Zoom or wherever you already host it.
I launch twice a year. Is a monthly subscription worth it?
The nurture, cart recovery and student engagement run all year, and the alumni list grows between launches. Most creators find the recovered checkouts alone cover the year.
Who it's for
Made for course creators
- Pre-launch waitlist nurture by email and text
- Cart-abandon recovery
- Enrolment calls with application forms
- Members area with progress nudges
- Completion, testimonial and alumni upsell flow
Who it's for
Built for your trade
Same platform, tuned to the way your trade sells.
See it set up for course creators.
Answer 9 quick questions and get the plan that fits. No form, no sales call unless you want one.