Start the journey
77Labs/For marketing agencies & freelancers

Win the retainer. Keep it. Sell the system to your own clients.

You sell follow-up to clients and forget to do your own. Autopilot answers your enquiries, books discovery calls, chases proposals, sends monthly check-ins to retainer clients, and, if you want, becomes the CRM you resell under your own brand.

From £99/month · Full setup, built with you · No long contract
A day with Autopilot

What happens while you're working.

10:20, client call running over

A dental practice enquires. Autopilot books the strategy call and sends the discovery form. You read their current ad spend before you ever speak to them.

15:00, proposal day 3

The £1,200 a month proposal is quiet. A text asks if anything needs clarifying. They ask about contract length; you answer; they sign on Friday.

First Monday of the month

Every retainer client gets a check-in text and a link to their report. The ones who reply "all good" stay another year. The quiet one gets flagged for a call before they go quiet for good.

10:20Enquiry answered, strategy call booked
10:22Discovery form sent
Day 3Proposal follow-up, then day 10, then a call prompt
MonthlyRetainer check-in and report link
-30 dRenewal conversation prompted
The platform

The five stages, mapped to marketing agencies & freelancers.

01

Capture

Website form, LinkedIn and referral enquiries, missed-call text-back, into one pipeline, answered in minutes

02

Follow-up

Proposals chased on day 3 and day 10, then a call prompt; "Waiting" for "next quarter"

03

Call & onboard

Strategy call booking with discovery form, onboarding checklist for access and assets

04

Reviews & case studies

Review and testimonial request after the first result, case-study ask at month 6

05

Retention & resale

Monthly check-ins, renewal prompts, and Autopilot resold to your clients under your brand

Growth playbook

The Marketing agencies & freelancers Growth Playbook

Five plays that grow an marketing agencies & freelancers business. All of them already built into Autopilot.

You don't have to build any of this. Every play comes pre-configured in Autopilot, and on the onboarding call we switch it on with you.

01

Practise what you sell

Agencies lose leads the same way plumbers do: the enquiry arrives while you're on a client call and gets answered tomorrow. Autopilot replies in minutes, books the strategy call and sends a five-question discovery form. The prospect's first experience of you is the speed you promise them.

  • Instant reply with two strategy call slots
  • Discovery form: spend, goals, current tools
  • Reminder the day before the call
02

Follow up the proposal like a system, not a hope

A £1,200 a month retainer proposal deserves more than one email. Day 3 text, day 10 nudge, then a call prompt; "next quarter" goes to Waiting with a date. You close more retainers and stop feeling like you're chasing.

  • Day 3 and day 10 texts, then a call prompt
  • "Waiting" stage with a reminder date
  • Proposal link that shows when it was opened
03

Onboard in a day, not a fortnight

Ad account access, brand assets, website logins, approvals. The onboarding checklist goes out on signing with reminders until it's complete, and the client sees progress. Campaigns start a week earlier and the client's first impression is momentum.

  • Onboarding checklist with reminders
  • Client sees what's done and what's outstanding
  • Kick-off call booked automatically on completion
04

Keep the retainer with a monthly text

Clients leave agencies they don't hear from. A check-in text on the first Monday with the report link, a renewal conversation prompted 30 days before the term ends, and a testimonial ask after the first clear win. The quiet client is flagged for a call before silence becomes a cancellation.

  • Monthly check-in text with the report link
  • Renewal prompt 30 days before term end
  • Testimonial and case-study asks after results
05

Sell the system under your own name

Your clients need the same follow-up you do. Autopilot can be resold to them under your brand: your logo, your domain, your pricing, our platform and help centre underneath. A £99 a month tool becomes a recurring line on every client invoice, and clients who use your CRM don't leave.

  • White-label Autopilot with your logo and domain
  • Set your own client pricing
  • We onboard; you keep the relationship and the margin

Run the whole playbook without hiring a marketer.

Everything above is included in one flat-price platform. Switch it on yourself with the help centre, or have us build it for you.

Who it's for

Questions from marketing agencies & freelancers

Can I really resell this to my clients?

Yes. Ask about the agency option on a call: your branding on the app, your pricing, our platform and help centre behind it.

I'm a freelancer. Is this too much?

Take Off at £99 runs your own enquiries, proposals and retainers. The resale option is there when you want it.

Does it integrate with my reporting tools?

Monthly check-ins link to whatever report you already produce. Autopilot handles the message and the relationship, not the dashboards.

Can clients book calls with me directly?

Yes. A booking link per service (strategy call, review call) with your availability, reminders and a form.

We already use HubSpot or Pipedrive. Why switch?

You may not need to for the pipeline. Where Autopilot wins is the automated follow-up, the client-facing check-ins and the resale to clients, which those tools don't do.

Who it's for

Made for marketing agencies & freelancers

  • Instant enquiry reply with strategy call slots
  • Proposal follow-up with a Waiting stage
  • Onboarding checklist with reminders
  • Monthly retainer check-ins and renewal prompts
  • White-label resale to your own clients

See it set up for marketing agencies & freelancers.

Answer 9 quick questions and get the plan that fits. No form, no sales call unless you want one.