Leads go cold
Someone fills in your form at 7pm. You see it the next morning. By then they have booked whoever answered first.
77Labs/Meta Ads Management by 77Labs
Facebook and Instagram ads that end in booked jobs, not just clicks.
We plan, write and run your Facebook and Instagram ads, and make sure every enquiry reaches you fast: in your inbox, on your phone or in the CRM you already use. Want the follow-up handled too? Connect Autopilot and see every lead from the ad to the job in your diary.
Ad spend goes straight to Meta from your own card. Our fee is agreed after a short call.
The problem with most ads
Most agencies stop at the lead. That is where the money leaks.
Nobody follows up
Quotes go out and then nothing. Most jobs are won on the second or third nudge, and nobody has time to send it.
You cannot see what works
The agency reports clicks and cost per lead. You want to know which ad actually put jobs in the diary.
What you get
Your ads, done for you from start to finish.
01
A plan that fits your business
We start with a call: what you sell, where you work, what a good job is worth. Direction and budget are agreed with you, never set behind your back.
02
Ads written for you
Copy, images and short videos, including AI presenter videos, so you never have to stand in front of a camera.
03
Audiences and targeting
Your area, your customers, and remarketing to people who watched or clicked but did not enquire yet.
04
Leads delivered where you work
Lead forms and website enquiries go to your email, phone, CRM or a Google Sheet, with the ad they came from. On Autopilot, they land straight in your pipeline.
05
A fast first reply
We help you set up an instant reply so no lead sits waiting. With Autopilot it runs on its own: text and email in minutes, then follow-ups until it books.
06
Tweaks and plain-English reports
We test, pause what does not work and push what does. Each month you see enquiries, quotes and bookings, not just clicks.
How it works
From first call to booked jobs.
1
Call
20 minutes to understand your business, your area and what you want more of.
2
Plan
We propose the ads, the audience, the budget and our fee. You approve before anything goes live.
3
Launch
Ads go live in your own Meta account, and every enquiry goes wherever you handle leads from day one.
4
Improve
The first weeks are for testing. Then we keep what books jobs and cut what does not.
Meta Ads
The same setup runs our cleaning companies.
£7,380 in ads. 122 booked roof jobs. Around £79,000 of work.
We have run Meta ads for our own carpet and exterior cleaning businesses in the UK for years. This is what the system behind those ads does for us.
Facebook lead ads plus Autopilot answering, quoting and following up every enquiry. Average job £650. From 7 jobs in January and February to around 16 booked jobs every month since the ads went live.
Figures from our own Meta Ads Manager and job diary, March to October 2026. Ad spend paid to Meta. Your results will depend on your area, your prices and how fast you follow up.
Two ways to work with us
Ads on their own, or ads with Autopilot.
01
Meta Ads Management
We plan, write, run and improve your Facebook and Instagram ads. Leads come to you the way you already work, and you handle the replies and quotes.
- Ads, targeting and budget handled by us
- Leads sent to your email, phone or CRM
- Monthly report in plain English
02
Every lead answered and chased
Everything in Ads only, plus Autopilot: every enquiry answered in minutes, quoted, followed up and booked, and reports that show which ad put jobs in the diary.
- Instant text and email on every new lead
- Follow-ups until it books or says no
- Report on enquiries, quotes and bookings
Who it is for
Any small UK business that takes enquiries.
Ads work best when someone wants a quote, a booking or a call back. That covers most local businesses.
Questions
Before you book a call.
How much does it cost?
Two parts. Ad spend is paid directly to Meta from your own card, and we never mark it up. Our management fee depends on how many ads and channels you need, and we agree it with you after the first call, before anything goes live.
How much should I spend on ads?
It depends on your area, your prices and how many jobs you can take on. We will suggest a starting budget on the call and you decide. You can raise or lower it at any time.
Do I need Autopilot?
No. We can send your leads to your email, your phone, the CRM you already use or a Google Sheet. Autopilot is optional, but it is the easiest way to make sure every enquiry is answered in minutes and followed up until it books, which is where most jobs are won.
Can I add Autopilot later?
Yes. Start with ads only and add Autopilot whenever you like. We connect it to the same ads, so nothing has to start again.
Who owns the ad account?
You do. We work inside your own Meta ad account as a partner, so your ads, audiences and results stay yours if you ever stop working with us.
How quickly will I get enquiries?
Ads can bring enquiries within days of going live. The first few weeks are for testing what works for your business, then we put the budget behind the winners.
Can you run Google, TikTok or LinkedIn ads too?
Facebook and Instagram are where we start. If another channel makes sense for your business, ask us on the call.
Do I have to be in the videos?
No. We can make image ads and short videos with AI presenters, so you never have to film yourself.
Let’s see if ads make sense for your business.
A 20-minute call. We look at your area, your prices and how you handle enquiries now, and tell you honestly whether ads are worth it.