21:40, Sunday night
Four ad leads come in while you're watching TV. Each gets a reply in seconds and two trial slots. Three are booked before you've finished the episode.
77Labs/For gyms & personal trainers
Trials booked from your ads. Members who stay members.
January leads go cold in a day and members drift away in silence. Autopilot replies to every enquiry in seconds, books the trial, chases the no-show, and spots the member who hasn't been in for three weeks before they cancel.
From £99/month · Full setup, built with you · No long contract
A day with Autopilot
What happens while you're working.
18:15, trial day
Chloe didn't turn up. Autopilot texts her a friendly "life happens, want to rebook?" with two slots. She comes Thursday and signs up.
Three weeks of silence
Sam hasn't scanned in for 21 days. A text from his trainer asks how he's doing and offers a catch-up. He's back on Monday instead of cancelling in March.
21:40Ad lead answered, trial slots offered
21:43Trial booked, reminder set
Day afterPost-trial follow-up with the membership offer
Day 3 / 7Nudges until they join or say no
Day 21At-risk text to a member who's gone quiet
The platform
The five stages, mapped to gyms & personal trainers.
01
Capture
Facebook and Instagram lead ads, website form, DMs and walk-in forms into one pipeline
02
Follow-up
Trial no-shows rebooked, post-trial offers on day 1, 3 and 7, then a call prompt
03
Book & remind
Trial, induction and PT booking per trainer, reminders with confirm / reschedule
04
Reviews & referrals
Review request after the first month, member referral links with a reward
05
Retention
At-risk alerts at 14 and 21 days, renewal reminders, win-back offers to ex-members
Growth playbook
The Gyms & personal trainers Growth Playbook
Five plays that grow an gyms & personal trainers business. All of them already built into Autopilot.
You don't have to build any of this. Every play comes pre-configured in Autopilot, and on the onboarding call we switch it on with you.
01
Reply to the January lead in January
Fitness leads are hot for about a day. An ad enquiry at 9pm answered the next afternoon has already joined the gym that replied first. Autopilot replies in seconds, in your voice, offers two trial slots and books the one they pick. The membership sale starts while the motivation is still there.
- Instant reply to ad and DM leads with two trial slots
- Reminder the day before the trial
- Trainer notified with the lead's goal
02
Rescue the no-show
Half of trial bookings don't turn up, and most gyms never contact them again. A friendly "life happens" text an hour after the missed slot, with two new times, rescues a surprising share. The ones who come the second time have already overcome the hardest step.
- No-show text within the hour with new slots
- Second nudge two days later
- Trainer sees the rebooked trial in the app
03
Close the membership after the trial
The day after the trial is when they decide. A text from the trainer with the membership offer, then a nudge on day 3 and day 7, then a call prompt. If they say "after payday", move them to Waiting with the date. Nobody is pestered and nobody is forgotten in a spreadsheet.
- Post-trial offer from the trainer on day 1
- Nudges on day 3 and day 7, then a call prompt
- "Waiting" stage for "after payday"
04
Spot the quiet member before they cancel
Members don't cancel suddenly; they go quiet first. When a member hasn't visited for 14 days, their trainer gets an alert; at 21 days a friendly text goes out from the trainer offering a catch-up or a programme refresh. Catching them at three weeks is cheaper than any ad you'll ever run.
- At-risk alert to the trainer at 14 days
- Friendly check-in text at 21 days
- Renewal reminder with a reason to stay
05
Turn members into recruiters
Your best marketing is the member who feels great. A review request after the first month, a personal referral link with a reward for both sides, and a monthly results post on autopilot. Ex-members get a win-back offer in September and January, when the motivation comes back.
- Review request after the first month
- Referral link with a reward for both
- Win-back campaigns to ex-members in Jan and Sept
Run the whole playbook without hiring a marketer.
Everything above is included in one flat-price platform. Switch it on yourself with the help centre, or have us build it for you.
Who it's for
Questions from gyms & personal trainers
Does it replace our membership or access system?
No. Memberships and door access stay where they are. Autopilot handles the leads, trials, follow-up, retention messages and reviews, and can take visit data from your system for the at-risk alerts.
Can each trainer have their own diary and leads?
Yes. Trainers have their own calendars and see their own leads and at-risk members in the app.
Does it work with Facebook and Instagram ads?
Yes. Lead ads land in the pipeline and are answered in seconds. Meta Ads Management is a separate service if you want us to run them.
Can it sell PT packages and take payment?
Yes. Packages and memberships can be sold by card link, with recurring payments where you want them.
I'm a solo PT. Is it too much?
No. Take Off covers booking, reminders, lead follow-up and at-risk texts for one trainer, set up with you. Most solo PTs start there.
Who it's for
Made for gyms & personal trainers
- Instant replies to ad leads with trial slots
- No-show rescue texts
- Post-trial membership follow-up
- At-risk alerts at 14 and 21 days
- Referral links and win-back campaigns
Who it's for
Built for your trade
Same platform, tuned to the way your trade sells.
See it set up for gyms & personal trainers.
Answer 9 quick questions and get the plan that fits. No form, no sales call unless you want one.