7:42, loading the van
A homeowner rings, you're carrying ladders. The missed-call text-back has already replied, and the moss job is on the board before you've left the yard.
77Labs/For exterior cleaning
Every call answered. Every quote chased. Even when you're up a ladder.
You're on a roof, on a driveway or driving between jobs. Autopilot picks up the phone you can't, sends the quote the same day, follows up until they answer, and asks for the Google review while the house still looks brand new.
From £99/month · Full setup, built with you · No long contract
A day with Autopilot
What happens while you're working.
First dry week of spring
A "driveway and patio refresh" campaign goes to every customer from the last two years. The calendar fills with work you didn't have to chase.
15:50, roof finished
The review request lands in their texts while they're still admiring it from the pavement. The invoice link is in the same message.
7:42Missed call, text sent back in seconds
9:10Website quote form lands in your pipeline
11:05Quote built from the CRM fields and sent
14:30Customer books a slot from the quote
17:20Review request goes out after the job
The platform
The five stages, mapped to exterior cleaning.
01
Capture
Missed-call text-back, website quote form, Facebook and Google ads straight into the CRM
02
Follow-up
Quote chased on day 3 and day 15, then a prompt for you to call. Stops the moment they reply
03
Quote & book
Quote from the CRM fields, booking link, reminder the day before (and a weather text if you need one)
04
Reviews
Automatic Google review request after every job, with the before-and-after photo
05
Win-back
Annual gutter and roof check reminders, spring driveway campaign, referral link
Growth playbook
The Exterior cleaning Growth Playbook
Five plays that grow an exterior cleaning business. All of them already built into Autopilot.
You don't have to build any of this. Every play comes pre-configured in Autopilot, and on the onboarding call we switch it on with you.
01
Get found where homeowners look
Roof and driveway work starts with a problem and a phone. Someone types "roof moss removal near me" and the Google map pack decides who gets the call. That makes your Google Business Profile more important than your website: the right primary category, every service listed as its own item (roof, driveway, patio, render, gutters), real before-and-after photos, accurate service area.
- Fill out your Google profile: category, services, real photos
- Post a before-and-after every week, on autopilot
- Use a tracked number so you know which listing rang
02
Answer first, win the job
The biggest leak in exterior cleaning is the call nobody answers. Homeowners ring three companies in a row and go with whoever picks up, and you're on a roof with a pressure washer running. Missed-call text-back closes that gap: the moment a call goes unanswered a text goes out, and most people type what they need rather than dial the next number. After hours, Archi answers the phone for you.
- Text back every missed call in seconds
- Let Archi answer after hours and book quote visits
- Follow up on day 0, day 3 and day 15 automatically
03
Quote the same day, every time
In our own roof cleaning business every quote goes out the day the enquiry comes in, and that alone wins jobs against cheaper competitors who reply on Thursday. Autopilot builds the quote from the fields you fill in (property type, roof size, moss level, access) and sends it by text and email with a link to book. Price from photos and the postcode when you can, offer a free look when you can't.
- Quote from the CRM fields, no retyping
- Remote quote or quote visit, the customer picks
- Booking link inside the quote, reminder the day before
04
Turn clean roofs into reviews
Ask while the customer is still standing on the pavement looking up at the roof. Trigger the review request automatically when the job is marked done, inside the hour, with a direct link that lands on the Google form, because every extra tap costs you a review. Hundreds of our reviews were collected exactly this way, without anyone remembering to ask.
- Ask for the review the hour you pack the van
- Route lukewarm feedback to your phone before it goes public
- Reply to every review with an AI-drafted response
05
Stay top of mind all year
Your customer list is the most underused asset in the business. Gutters want clearing every autumn, moss comes back, driveways green up every spring. Tag each customer by the work you did and the date, then let the reminders go out as service rather than marketing: "it's been a year since we cleared your gutters". Those texts book work in the weeks the phone is quiet.
- Annual gutter and roof check reminders, sent for you
- One seasonal campaign per quarter, not a sales blast
- A per-customer referral link for the neighbours who ask
Run the whole playbook without hiring a marketer.
Everything above is included in one flat-price platform. Switch it on yourself with the help centre, or have us build it for you.
Who it's for
Questions from exterior cleaning
Can I price a roof without seeing it?
Often, yes. Postcode, a photo from the customer and a look on the map get you a confident range for most semis and terraces. Autopilot supports both: send a remote quote from the fields, or offer a free quote visit with a booking link. The customer picks, and the follow-up runs either way.
What happens when I'm on a roof and the phone rings?
The missed-call text-back replies within seconds and asks what they need, so the conversation starts without you. On the plans that include Archi, the AI assistant answers the call, explains what you do, offers quote slots and texts you a summary.
How should I follow up on quotes without being pushy?
Day 3 and day 15, automatically, then a prompt for you to call. A short "any questions about the quote?" text restarts most stalled conversations. It's the cheapest work you'll ever win, and it regularly beats being the lowest price.
My work is seasonal. Does this help in the quiet months?
That's where the win-back stage earns its keep: annual gutter reminders in autumn, a driveway and patio campaign in spring, and a "we're in your area" text to past customers when a job is booked on their street.
Does it cover driveways, render, gutters and windows too?
Yes. Services are fields in the CRM, so one enquiry can carry roof plus gutters plus driveway on the same quote, and the review and win-back automations work for all of them.
Who it's for
Made for exterior cleaning
- Missed-call text-back tuned for the van and the roof
- Quote follow-up: day 3, day 15, then a call prompt
- Same-day quotes built from the CRM fields
- Seasonal campaigns: spring driveways, autumn gutters
- Job-done review request with before-and-after photo
Who it's for
Built for your trade
Same platform, tuned to the way your trade sells.
See it set up for exterior cleaning.
Answer 9 quick questions and get the plan that fits. No form, no sales call unless you want one.