7:55, on the scaffold
A leak enquiry rings while you're stripping a roof. The text-back asks what kind of job it is and offers two survey slots. It's booked before your tea break.
77Labs/For roofers
Quote today. Follow up until they say yes. Never lose a job in your inbox again.
A roofing lead is worth too much to leave to voicemail. Autopilot answers the missed call, qualifies what they need (repair, re-roof, flat roof, chimney), books the survey, and chases the quote on day 3, day 15 and then hands you the phone, until the customer decides.
From £99/month · Full setup, built with you · No long contract
A day with Autopilot
What happens while you're working.
13:00, quote day 3
The £8,400 re-roof quote from Friday is unanswered. Autopilot sends a short "any questions?" text. The customer replies with one, and you call back that evening.
"Waiting on the insurer"
The customer says they're waiting. One tap pauses the follow-up and sets you a reminder for the date they gave. The system stops nagging and you don't forget.
7:55Missed call, text-back qualifies the job
8:02Survey booked, photos requested
TueSurvey done, quote written and sent same day
Day 3Follow-up text, then day 15, then a call prompt
DoneReview request and a 12-month roof check reminder
The platform
The five stages, mapped to roofing.
01
Capture
Missed-call text-back that asks repair / re-roof / flat roof, website form, Checkatrade and Facebook leads into one pipeline
02
Follow-up
Day 3 text, day 15 text, then a prompt for you to call; a "Waiting" stage that pauses it all when the customer asks for time
03
Survey & quote
Survey booking with reminder, quote written on site and sent the same day
04
Reviews
Google review request when the job is signed off, with the photos
05
Win-back
Annual roof check reminder, storm-season "is everything still tight?" text, gutter add-ons
Growth playbook
The Roofing Growth Playbook
Five plays that grow an roofing business. All of them already built into Autopilot.
You don't have to build any of this. Every play comes pre-configured in Autopilot, and on the onboarding call we switch it on with you.
01
Qualify before you drive
Not every call deserves a van. The text-back asks the three questions you'd ask anyway: what kind of job, where, and can they send a photo. A photo of three slipped tiles saves a wasted survey; a photo of a sagging flat roof tells you to bring the big ladder. The pipeline tags the job type so you can see your week at a glance.
- Text-back that asks repair / re-roof / flat roof / chimney
- Photo request in the first message
- Job type and postcode tagged automatically
02
Book the survey, don't promise a call back
"I'll give you a ring" is how roofing leads die. Offer two survey slots in the first reply and let the customer pick. A reminder goes the day before. If they got the link and didn't book, Autopilot texts: "shall we give you a call instead?" and puts it on your list.
- Two survey slots offered in the first reply
- Reminder the day before, with your name and van
- Didn't book? Automatic "shall we call you?" text
03
Follow up for 90 days, politely
A re-roof is a big decision and a slow one. Most roofers send the quote and wait. Autopilot sends a short text on day 3 and day 15, then prompts you to call. If the customer says "we're waiting on the insurer" or "after Christmas", move them to Waiting: the texts stop and you get a reminder on the day they named. Nobody is nagged, nobody is forgotten.
- Day 3 and day 15 texts, then a call prompt
- "Waiting" stage pauses everything and sets your reminder
- Lead stays alive for 90 days before it closes
04
Turn finished roofs into reviews
Ask when the scaffold comes down and the customer is standing in the garden looking up. The review request goes automatically when the job is signed off, with the before-and-after photos and a direct link to Google. Reviews are what the next homeowner reads before they trust you with £8,000.
- Review request on sign-off, photos attached
- Lukewarm feedback routed to you first
- AI-drafted reply to every review
05
Be the roofer they already know
Every roof you've touched is a future job: an annual check, a gutter clear, the storm that lifts a ridge tile. One text a year, "it's been 12 months, want us to check it over?", and a storm-season message to your whole list keep you as the roofer they already know when something goes wrong.
- 12-month roof check reminder, sent for you
- Storm-season text to past customers
- Referral link for the neighbour who asks
Run the whole playbook without hiring a marketer.
Everything above is included in one flat-price platform. Switch it on yourself with the help centre, or have us build it for you.
Who it's for
Questions from roofing
I can't price a roof without seeing it. Does that matter?
No. The roofing system is built around the survey, not a remote quote: the text-back qualifies and books the visit, you quote on site or that evening, and the follow-up runs from the moment the quote is sent.
How do I stop it chasing someone who asked for time?
Move them to Waiting with the date they gave you. All follow-up stops and you get a single reminder on that day.
Does it work with Checkatrade or MyBuilder leads?
Yes. Leads from those platforms, your website and Facebook land in the same pipeline, with the same follow-up.
What about commercial and insurance jobs?
Tag them and they get their own stages and longer timings. Insurance jobs in particular live in Waiting a lot, which is exactly what it's for.
Can my lads see the diary?
Yes. Users are included in every plan, and the mobile app shows each person the surveys and jobs assigned to them.
Who it's for
Made for roofing
- Text-back that qualifies repair / re-roof / flat roof
- Survey booking with photos requested
- Quote follow-up: day 3, day 15, then a call prompt
- "Waiting" stage for insurers and "after Christmas"
- 12-month roof check and storm-season texts
Who it's for
Built for your trade
Same platform, tuned to the way your trade sells.
See it set up for roofing.
Answer 9 quick questions and get the plan that fits. No form, no sales call unless you want one.