19:40, mid-service
The phone rings during the dinner rush. The text-back asks for date, time and covers, and the table for six is booked without anyone leaving the pass.
77Labs/For restaurants, cafés & bars
Reviews fill tables. Regulars fill Tuesdays.
You can't answer the phone mid-service and you never remember to ask for the review. Autopilot texts back the missed call, confirms the booking, asks every guest for a Google review the next morning, and brings regulars back on the nights you need them.
From £99/month · Full setup, built with you · No long contract
A day with Autopilot
What happens while you're working.
10:30 the next morning
Every guest from last night gets a thank-you and a review link. Four leave five stars before lunch. The one who had a slow starter messages you privately instead.
Tuesday, quiet
A text goes to regulars who haven't been in for a month: a mid-week offer and a booking link. Fourteen covers you didn't have at 3pm.
19:40Missed call, text-back takes the booking
Day beforeConfirmation text with confirm / change
10:30Next-morning thank-you and review link
MonthlyRegulars campaign for quiet nights
BirthdayBirthday text with a treat and a booking link
The platform
The five stages, mapped to restaurants, cafés & bars.
01
Capture
Missed-call text-back, Instagram and Facebook DMs, website booking form and Google profile into one inbox
02
Book & confirm
Booking confirmations, reminders the day before with confirm / change, deposits for large parties
03
Reviews
Next-morning review request to every guest, unhappy feedback routed to the manager first
04
Regulars
Guest list tagged by visit frequency, birthdays, and mid-week campaigns
05
Events & private hire
Enquiry follow-up for private hire, event announcements, seasonal menus to the list
Growth playbook
The Restaurants, cafés & bars Growth Playbook
Five plays that grow an restaurants, cafés & bars business. All of them already built into Autopilot.
You don't have to build any of this. Every play comes pre-configured in Autopilot, and on the onboarding call we switch it on with you.
01
Take the booking without leaving the pass
The phone always rings during service. The missed-call text-back asks for date, time and covers, books the table and confirms it, and asks about allergies. Instagram DMs asking "are you open Sunday?" get answered too. Nobody on the floor touches a phone.
- Missed-call text-back that takes the booking
- DMs answered with hours, menu link and booking link
- Allergy question asked at booking
02
Cut the no-show
A six-top that doesn't show on a Saturday is a hundred-pound hole. A confirmation text the day before with confirm or change buttons, and a deposit for parties of six or more, catches most of them while there's still a waiting list to call.
- Day-before confirmation with confirm / change
- Deposits for large parties
- Cancelled table offered to the waiting list
03
Ask for the review the next morning
Nobody asks for the review at the table, and the ones who leave reviews unprompted are the unhappy ones. A thank-you text the next morning with a direct Google link gets the happy majority to say so. Anything less than happy goes to the manager's phone first. Your rating climbs and the tables follow.
- Next-morning thank-you with a direct Google link
- Unhappy feedback routed to the manager first
- AI-drafted reply to every review
04
Fill Tuesday from your own guest list
Your past guests are the cheapest covers you'll ever sell. Tag them by how often they visit and send a mid-week offer to the ones who haven't been in for a month, a birthday text with a treat, and the new seasonal menu to everyone. Quiet nights stop being quiet.
- Mid-week offer to guests not seen for a month
- Birthday text with a treat and booking link
- Seasonal menu announcement to the whole list
05
Sell the private hire
A private-hire enquiry is the most valuable message you get and the one most likely to go unanswered. Autopilot replies with the capacity, the packages and a booking link for a site visit, follows up on day 3 and day 10, and takes the deposit by card. Christmas parties get booked in October, not December.
- Instant reply with capacity, packages and a visit slot
- Day 3 and day 10 follow-up, then a call prompt
- Deposit by card link
Run the whole playbook without hiring a marketer.
Everything above is included in one flat-price platform. Switch it on yourself with the help centre, or have us build it for you.
Who it's for
Questions from restaurants, cafés & bars
Does it replace our booking system?
It can take bookings itself, or sit in front of your existing system handling the missed calls, DMs, confirmations, reviews and campaigns while bookings stay where they are.
Will guests mind a text the next morning?
A thank-you with a review link from the restaurant they enjoyed last night is welcomed far more often than not. One text, once, per visit.
Can it handle allergies and dietary notes?
Yes. The allergy question is asked at booking and stored on the guest, and shows on the booking.
Can it take deposits for big tables and events?
Yes. Card deposits at booking for parties over a size you set, and for private hire.
We're a small café, mostly walk-ins. Is this for us?
The reviews and regulars campaigns work for walk-in cafes too: a QR card on the table joins guests to the list, and the review request and offers follow.
Who it's for
Made for restaurants, cafés & bars
- Missed-call text-back that takes bookings
- Day-before confirmations and deposits for large parties
- Next-morning review requests
- Regulars and birthday campaigns for quiet nights
- Private-hire enquiry follow-up
Who it's for
Built for your trade
Same platform, tuned to the way your trade sells.
See it set up for restaurants, cafés & bars.
Answer 9 quick questions and get the plan that fits. No form, no sales call unless you want one.